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Amy Binder jumped off the corporate ladder in 2000 and started AMY INK to provide “Fresh Thinking, Effective Writing” to business clients around the world. She now leverages the expertise gained over 20 years in corporate communications--including VP spots at two global companies--with the changing rules of today’s social media. The common thread in all her work: communicating key messages in a clear, interesting, and effective manner. She spent most of her career in the Philadelphia area, where she managed internal and external communications functions at Hercules Incorporated, ARCO Chemical (now Lyondell Chemical), Bell Atlantic (now Verizon), and Marketpac International, a subsidiary of American International Group. During her seven years with Hercules, first as director and then as vice president of corporate communications, she was the speechwriter for the chairman and senior executives, annual report editor, company spokesperson, and communications advisor to internal departments and the company's Internet/intranet Web sites. Her work has earned recognition from annual-report expert Sid Cato, the International Association of Business Communicators, the International ARC Awards, Speechwriter's Newsletter, and The Executive Speaker. She spoke at Sid Cato's last International Annual Report Conference, San Antonio '04, on "Finding Your Voice: Creating a distinctive personality...on paper." Originally from Red Bank, NJ, Amy received a bachelor's degree in communications from Glassboro State (now Rowan University), NJ, and a master's degree in educational media from Temple University in Philadelphia.
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ABOUT AMY: Who is Amy?