PORTFOLIO: What has she done?

A collection of writing projects for a range of clients

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Featured Samples

"Nobody Likes to Read Anymore" -- AMY INK is the featured creative firm in Philly Creative Guide Update, June 2010

Global Citizenship Report 2008 for The Timken Company (copyediting/content restructuring)

IMS promotional mailer delivered with a gift book and IMS bookmark (2007)

2006 Economic Impact Report, University of Pennsylvania

"A Broader Scope" from the CommScope 2006 Annual Report

"Finding your voice" -- a speech about writing annual reports

"Smoother sailing (with Sarbanes-Oxley)" from Microsoft Executive Circle, Summer/Fall 2005

"Writing the words" from Sid Cato's Newsletter on Annual Reports

"Rewarding innovative research" from corporate employee magazine

 

 

Annual Reports

(Editorial content includes both the chairman's letter and feature section)

-Cephalon: editorial content 2009 and 2008:

The 2008 annual report was a Silver winner in the 2008 Vision Awards from the League of American Communications Professionals, achieving high marks for the letter to shareholders, report narrative, and message clarity.

-Maidenform Brands, Inc., 2009: editorial content

-Pennsylvania Real Estate Investment Trust 2009: editorial content

-Popeyes Louisiana Kitchen (AFC Enterprises) 2009 and 2008: editorial content

-Eastman Chemical Company 2007: editorial content; 2005: feature section

-American Beverage Assoc. Annual Review 2007: feature section

-The Timken Company 2003-2008: copyediting

-Optium Corporation 2007: editorial content

-CommScope 2001, 2002, 2003, 2004, 2005, 2006: editorial content

-Philadelphia Insurance Companies 2003, 2004, 2005: editorial content

-Cendant Corporation 2000, 2002, 2003, 2004: editorial content

-Armstrong World Industries 2000, 2001, 2002, 2003: feature section

-Bowne & Co., Inc. 2003: theme development and editorial content

-EFG Private Bank 2002, 2003: editorial content

-Internet Capital Group 2002, 2003: editorial content

-Airgas, Inc. 2000, 2001, 2002 : theme development and editorial content

-Fisher Scientific International 1999: editorial content (silver and bronze winner, International ARC 2000 Awards)

-Hercules Incorporated 1991-1998: editorial content. 1998 book made Sid Cato's "Ten Best" list; 1995-1997 books achieved "Best in Class" from Project: Annual Report Philadelphia.

-ARCO Chemical (now Lyondell Chemical) 1989-1991: editorial content. 1991 book on Sid Cato's "Ten Best" list; 1990 book won a Financial World Bronze Award, International ARC Award of Merit, and Award of Excellence from the Philadelphia chapter of the International Association of Business Communicators.

-Bell Atlantic (now Verizon) 1988: editorial content; 1987: case histories

 

Web Content

Cephalon - Our Responsibility, copywriting for this page and the "Commitment to Community" sub-sections of the Web site, 2010

Bucks County Community College, copywriting for Web redesign, 2008

Rupp Fitness Consulting, LLC, personal training and fitness consulting, 2008

Answering Service for Directors, answering service for funeral professionals, 2008

Hercules Incorporated, manufactures and markets chemical specialties (acquired by Ashland in 2008):

-Environmental Stewardship Web site, 2008

-Steering team to initiate Hercules' presence on the Internet and the creation of a company intranet. Responsible for external corporate content and internal corporate and communications group content, 1996-1999

MinSec, private community correctional services, 2007

Chenery Group, asset and wealth management executive search, 2006

AstraZeneca Global Operations intranet site, 2006 (create content for new site)

AstraZeneca Global R&D intranet, 2002 to present: Articles and interviews with R&D leaders in the US, UK, and Sweden

Options by Design, full-service graphic design studio, 2005

www.amyink.com, Original design and content, established 2000

 

Corporate & Other Publications

-Cephalon, Inc.: the Cephalon Community Report 2009 and 2010; and Brainwaves employee magazine, fall 2009 to present:

Brainwaves is a 2009 Platinum Inspire Award winner and #9 in the Top 50 Internal Communications Materials of 2009, as ranked by the League of American Communications Professionals. According to LACP, "Our belief is this entry has superb variety throughout the materials, demonstrating the success of this project in a) making a truly excellent connection with the primary audience and b) delivering, in a notably outstanding approach, an applicable and persuasive message."

-The Timken Company Global Citizenship Report 2008 (copyediting/content restructuring)

-The Philadelphia Contributionship: feature articles for TPC Connections newsletter sent to insurance agents, 2Q 2008 to present

-IMS Health: articles for employee intranet, 2006 to present

-AstraZeneca R&D: writer for global R&D projects (print and Web), working with contacts in the US, UK, and Sweden, 2001to present.

-Occasional sports columnist for the News of Delaware County (2002 to 2009), recognized in 2006 by the Suburban Newspapers Association as having the second-best sports section in weekly newspapers throughout the country.

-University of Pennsylvania Economic Impact Report, 2006

-Microsoft Executive Circle, contributing writer, 2005

-AstraZeneca Pharmaceuticals: contributing writer to award-winning A2Z magazine, 2001- 2005

-Sid Cato's Newsletter on Annual Reports, Feb. 2004, "Writing the Words."

-Fisher Scientific International: editor for employee newsletter, 2000

-Hercules Incorporated: editor for employee newsletters, 1992-1994

-Verizon (Bell Atlantic): editor for management newsletters, 1985-1987

 

Executive Speeches

Baylor Health Care System

-Leadership Conference, Dallas, TX, October 2004

Siemens Medical Solutions Health Services Corp.

-Customer forums, sales meetings, industry conferences, 2000-2002

Hercules Incorporated: On-staff speechwriter for chairman and other corporate executives, 1992-1999. Remarks for analyst presentations, keynote speeches and presentations for employees, retirees, customers, and industry groups.

-Awards: Goldman Sachs Chemical Investor Forum presentation: 1994 IABC Gold Quill of Merit; "1993 Top 10 List of Best Speeches," from Speechwriter's Newsletter

ARCO Chemical: On-staff speechwriter for CEO and other executives, 1989-1992.

-Awards: 1990 IABC/U.S. District 1: Award of Excellence for Speechwriting (analyst presentation)