Web Content

Amy organizes copy to give visitors the info they're after in as few clicks as possible, with clear, direct, engaging copy that creates a consistent voice and overall personality. She balances the necessary use of keywords for search engines with readability and content flow. And she's Twitter savvy, able to communicate in 140 characters or less, for when tweet-like nuggets are needed.

University of Pennsylvania, copywriting for the School of Engineering Undergraduate Admissions website redesign, 2014

The Wharton School, copywriting for Executive Education and its Advanced Management Program, 2012, and Executive Development Program, 2013

Middlesex Community College, copywriting for website redesign, 2012

BAYADA Home Health Care, copywriting for brand launch and website redesign, 2011

AstraZeneca Global R&D intranet, 2002 to present: Articles and interviews with R&D leaders in the US, UK, and Sweden

Cephalon (now Teva Pharmaceuticals), Our Responsibility and Commitment to Community sub-sections of the website, 2010

IMS Health, articles for employee intranet, 2006 to 2010

Cabrillo College, copywriting for website redesign, 2009

Bucks County Community College, copywriting for website redesign, 2008

Rupp Fitness Consulting, personal training and fitness consulting, 2008

Answering Service for Directors, answering service for funeral professionals, 2008

Hercules Incorporated, manufactures and markets chemical specialties (acquired by Ashland in 2008):
-Environmental Stewardship website, 2008
-Steering team to initiate Hercules' Internet/intranet presence, 1996-1999

MinSec, private community correctional services, 2007

Chenery Group, asset and wealth management executive search, 2006 AstraZeneca Global Operations intranet site, 2006 (create content for new site)

AmyInk.com, original design and content, established 2000