PORTFOLIO: What has she done?
A collection of writing projects for a range of clients
...with more at these social media sites
Featured Samples
The 2011 Online Annual Report report, copywriting provided in collaboration with Eisenman Associates
Richardson: Social Media in Marketing and Sales, copywriting for this research survey presented March 2011
"Nobody Likes to Read Anymore" -- AMY INK was the featured creative firm in Philly Creative Guide Update, June 2010
Annual Reports
(Editorial content includes both the chairman's letter and feature section)
Pennsylvania Real Estate Investment Trust 2010 and 2009: editorial content
Popeyes Louisiana Kitchen (AFC Enterprises) 2010, 2009 and 2008: editorial content
Maiden Holdings, Ltd 2010: feature section
Cephalon: editorial content 2009 and 2008:
The 2008 annual report was a Silver winner in the 2008 Vision Awards from the League of American Communications Professionals, achieving high marks for the letter to shareholders, report narrative, and message clarity.
Maidenform Brands, Inc., 2009: editorial content
Eastman Chemical Company 2007: editorial content; 2005: feature section
The Timken Company 2003-2008: copyediting
CommScope 2001, 2002, 2003, 2004, 2005, 2006: editorial content
Philadelphia Insurance Companies 2003, 2004, 2005: editorial content
Cendant Corporation 2000, 2002, 2003, 2004: editorial content
Armstrong World Industries 2000, 2001, 2002, 2003: feature section
Bowne & Co., Inc. 2003: theme development and editorial content
Fisher Scientific International 1999: editorial content (silver and bronze winner, International ARC 2000 Awards)
Hercules Incorporated 1991-1998: editorial content. 1998 book made Sid Cato's "Ten Best" list; 1995-1997 books achieved "Best in Class" from Project: Annual Report Philadelphia.
ARCO Chemical (now Lyondell Chemical) 1989-1991: editorial content. 1991 book on Sid Cato's "Ten Best" list; 1990 book won a Financial World Bronze Award, International ARC Award of Merit, and Award of Excellence from the Philadelphia chapter of the International Association of Business Communicators.
Bell Atlantic (now Verizon) 1988: editorial content; 1987: case histories
Web Content
BAYADA Home Health Care, copywriting for brand launch and Web redesign, 2011
Cephalon - Our Responsibility, copywriting for this page and the "Commitment to Community" sub-sections of the Web site, 2010
Cabrillo College, copywriting for Web redesign, 2009
Bucks County Community College, copywriting for Web redesign, 2008
Rupp Fitness Consulting, personal training and fitness consulting, 2008
Answering Service for Directors, answering service for funeral professionals, 2008
Hercules Incorporated, manufactures and markets chemical specialties (acquired by Ashland in 2008):
-Environmental Stewardship Web site, 2008
-Steering team to initiate Hercules' presence on the Internet and the creation of a company intranet. Responsible for external corporate content and internal corporate and communications group content, 1996-1999
MinSec, private community correctional services, 2007
Chenery Group, asset and wealth management executive search, 2006
AstraZeneca Global Operations intranet site, 2006 (create content for new site)
AstraZeneca Global R&D intranet, 2002 to present: Articles and interviews with R&D leaders in the US, UK, and Sweden
Options by Design, full-service graphic design studio, 2005
www.amyink.com, Original design and content, established 2000
Corporate & Other Publications
Cephalon, Inc.: the Cephalon Community Report 2009 and 2010; and Brainwaves employee magazine, 2009-2010:
Brainwaves is a 2009 Platinum Inspire Award winner and #9 in the Top 50 Internal Communications Materials of 2009, as ranked by the League of American Communications Professionals. According to LACP, "Our belief is this entry has superb variety throughout the materials, demonstrating the success of this project in a) making a truly excellent connection with the primary audience and b) delivering, in a notably outstanding approach, an applicable and persuasive message."
AstraZeneca R&D: writer for global R&D projects (print and Web), working with contacts in the US, UK, and Sweden, 2001to present.
A2Z employee magazine: 2003 IABC District One Silver Quill Award of Excellence; 2002-2003 IABC EPIC Awards (Phila. Chapter); 2003 PRSA PepperPot Award; 2002 Top 10 Employee Publications Awards Program, Lawrence Ragan Communications, Inc.
IMS Health: articles for employee intranet, 2006 to 2010
Sports columnist for the News of Delaware County (2002 to 2009), recognized in 2006 by the Suburban Newspapers Assocation as having the second-best sports section in weekly newspapers throughout the country.
University of Pennsylvania 2006 Economic Impact Report
Microsoft Executive Circle, contributing writer, 2005
AstraZeneca Pharmaceuticals: contributing writer to award-winning A2Z magazine, 2001- 2005
Executive Speeches
Clients included:
Baylor Health Care System
Siemens Medical Solutions Health Services Corp.
Hercules Incorporated: On-staff speechwriter for chairman and other corporate executives, 1992-1999. Remarks for analyst presentations, keynote speeches and presentations for employees, retirees, customers, and industry groups.
-Awards: Goldman Sachs Chemical Investor Forum presentation: 1994 IABC Gold Quill of Merit; "1993 Top 10 List of Best Speeches," from Speechwriter's Newsletter
ARCO Chemical: On-staff speechwriter for CEO and other executives, 1989-1992.
-Awards: 1990 IABC/U.S. District 1: Award of Excellence for Speechwriting (analyst presentation)